New Codes of Practice Governing Advertising to Children

Following through with our Bye Buy Childhood campaign, and the recommendations of the Bailey Review, various new Codes of Practice have been issued by the appropriate organisations. This are available on the Bye Buy Childhood campaign website, but for ease of access can also be found below:

The Advertising Standards Authority are not able to [...]

Media and Mothers’ Matters – full conference details released

Full details of the Media and Mothers’ Matters Conference have now been released. 

21st October 2011, 1-5pm The Boardroom, University of Winchester, King Alfred Campus

The full list of Papers and Speakers appears below, but full details can be downloaded here including transport details for the King Alfred Campus, Winchester: Media and Mothers Matters Further [...]

Media and Mothers’ Matters

Letting children be children

Last week on 6th June, the Bailey Review was published. This was an independent review of the commercialisation and sexualisation of childhood which had been commissioned by the government. The review has received evidence from many individuals and NGO’s as well as, and most importantly, from children themselves. In his introduction to the report it’s [...]

Bailey Review on the Commercialisation and Sexualisation of Childhood

As part of the Government (Reg Bailey) Review on the commercialisation and sexualisation of childhood (announced on this website in early December 2010), the Department for Education launched a consultation on the issue for parents and carers. Please do consider responding to this as an individual, or passing it on a link to this page to [...]

Chief Exec to head review of commercialisation of childhood

It has been announced today (Monday 6th December 2010) that Mothers’ Union Chief Executive has been asked to head a review into the commercialisation and sexualisation of childhood.

The story first appeared in the Sunday Telegraph yesterday, and was confirmed today by in the BBC and by the Department of Education .

The DofE press notice [...]

Petition and Early Day Motion tackle commercialisation of childhood

In the same week as David Morris, MP for Morecambe and Lunesdale, has tabled an Early Day Motion in Parliament highlighting Mothers’ Union’s Bye Buy Childhood campaign, Mothers’ Union has launched it’s petition to the Prime Minister asking government to fulfil it’s promise to tackle the commercialisation and sexualisation of children.

David Morris’s EDM 969 entitled COMMERCIALISATION [...]

Help the UK say “goodbye” to “buying childhood”

Mothers’ Union has launched it’s Bye Buy Childhood Campaign, which aims to encourage a cultural shift away from the exploitation of children through marketing, and offers parents support and advice on coping with the impact of our multi-media world on family life.

The Mothers’ Union’s regional communications officer in the Diocese of Winchester is herself [...]

Exploiting children for profit is wrong

Research out today shows that 80% of UK parents believe media and marketing with sexualized content is too easily accessed by children, and makes them sexually aware too young.

Research carried out amongst 1,000 parents by ComRes, for Mothers’ Union, showed that 71% of parents believe that the media encourages children to act older [...]

What are your top tips for avoiding the impact of ads on your family?

A 'Fairy Liquid' advert in a Bob the Builder Mag

Mothers’ Union are working on their commericalisation of childhood campaign (see below for more information) and will soon be producing a resource to help families understand and navigate the commercialisation of childhood. But they want the practical experiences of the impact advertising has on [...]